03 · E-commerce / Shopify · ShopFlow

Sitting on a Revenue Problem It Didn't Know It Had

A two-person Shopify store doing decent volume. Nobody had looked at what the data was saying: abandoned carts recovering at under 2%, founders spending 90 minutes a day on repeat support questions, and 60% of customers lapsed with zero win-back.

The Situation

A two-person Shopify store doing decent volume, not struggling, not flying. The founders were across everything: sourcing, fulfilment, marketing, customer emails.

The store had been running for three years and had a growing customer base. Repeat purchases were happening, but inconsistently.

Nobody had sat down and looked at what the data was actually saying.

What We Built

Three connected automations on one Shopify store. Smart abandoned cart sequences, three-touch, AI-written per cart value and customer history, never generic. An AI support agent trained on their catalogue, policies, and live order data.

Results

Metric	Before	After
Cart recovery	~2%	11%
Daily support time	~90 min	~15 min
Win-back revenue (10wk)	£0	£2,200
Support response	4–8 hrs	<90 seconds

"Turns out abandoned carts were costing us more than our ad spend. Fixing it felt obvious in hindsight, but we just didn't have the time."
— Co-founder, Shopify store

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